Jojo

Jojo Deevoy

JOJO’s DJ dreams were lived out this summer. The enigmatic mixer played at Boardmasters and Cloud X Festival, as well as on stages at Brighton Pride and Notting Hill Carnival, sending off the festival season at Sundown Festival in early September. How did JOJO arrive at this point? TikTok helped for sure, but a lot can be credited to her self-assured attitude: she refuses to simply people-please and always plays what she loves. 

Knowing what it’s like to be an emerging DJ trying to cut through a noisy, saturated space, JOJO cannot emphasise enough how valuable brand support can be. Collaborating with Jägermeister has provided her with not only greater visibility and the slot at Sundown, but also a supportive cross-industry network. From connecting young talent with editorial platforms and other brands to plugging them at events, Jägermeister’s commitment to supporting rising artists in the music scene is based on action as much as it is a co-sign.